Rafting isn’t regulated in Peru – literally anyone can start a rafting company. On top of this, discounting wars caused by bargain- hunting travelers working the Plaza de Armas in packs have led to lax safety by many cheaper rafting operators. The degree of risk cannot be stressed enough: there are deaths every year. Rafting companies that take advance bookings online are generally more safety conscious and more expensive) than those just operat- ing out of storefronts in Cuzco.